As outdoor-loving dog owners, we're dedicated to helping people live more adventurous, active lives with their dogs at their side.

All of Heel's products are tested with our own dogs to ensure that the product experience exceeds expectations.

Heel™ is a brand born from the expertise and passion of the Fleetwood Electronics team.

Fleetwood Electronics, a trusted name in electronic device design since the 1950's, has a rich history of excellence in crafting cutting-edge technology.

Heel products are designed, manufactured, and shipped from the Fleetwood Electronics facility in Holland, MI USA.

With over 50 years experience manufacturing electronic products, we ensure every device is built to spec, with exceptional quality and fast delivery.

Our staff is small but mighty. If you have any issues, reach out to us at hello@heel.dog